Know your target market

Who is your customer? Jenny Tozer, LGT Vestra Partner and entrepreneur provides top tips for defining who you want to reach in an evolving market.more

What makes an entrepreneur?

What makes an entrepreneur? The Oxford Dictionary would tell us that an entrepreneur is “a person who makes money by starting or running businesses, especially when this involves taking financial…more
Change – John Armstrong

Change – John Armstrong

Introduction - Change The prestige of change in the modern world “It is only very recently – on the scale of human history – that change has been the focus…more
Courage – Mark Vernon

Courage – Mark Vernon

Introduction - Courage "Who could object to courage? It is celebrated in our greatest myths and stories: Heracles braving his twelve labours; the Amazons inspiring fear in the Greeks; Boudicca…more
Value – Diane Coyle

Value – Diane Coyle

Introduction - Value "Do we value only the things that have a monetary price? Of course not. People put much higher value on the non-monetary, on love, on health and…more
Envy – Mark Vernon

Envy – Mark Vernon

Introduction - Envy "It consumes you from the inside like a worm in your gut. It is as strong as love, though it precipitates anger and hate. It has been…more